Ah, summer in the sun! When it comes to UV rays, wearing maximum protection sunscreen that protects against both UVA and UVB rays is a must when spending time outdoors.
The best sun protection for kids starts with a parent’s knowledge. UV radiation is always present, even on cloudy days or during winter. There are two types of UV rays to be aware of:
• UVA RAYS: These penetrate deep into the skin, causing long-term damage like premature aging and skin cancer.
• UVB RAYS: These only affect the outer skin layers, causing sunburn and increasing the risk of skin damage over time.
UV rays can be strong at any time of day, especially between 11am and 4pm. Even shaded areas won’t block all UV rays - up to 50 percent can still reach the skin, so wearing and reapplying sunscreen every day is essential.
The best sun protection for children
Once you’re equipped with the proper knowledge about UV radiation, you can better protect your kids from sun damage. There are a few different ways to achieve the best overall sun protection for children, and they include providing adequate shade, wearing protective clothing, checking medications, and, of course, applying a broad spectrum
sunscreen specifically for kids.
To protect kids from sun damage, It's recommended to use a combination of the following strategies:
• Shade: avoid direct sun during peak hours. Use umbrellas, sunshades in cars, and shaded areas when possible.
• Protective Clothing: dress kids in loose, light-colored clothing, including long sleeves and trousers when practical. UV-resistant clothing (UPF 30+) is also a good option.
• Sunscreen: use a broad-spectrum sunscreen with SPF 50+ that’s water-resistant. Apply generously 20 minutes before going outdoors, focusing on exposed areas like hands, feet, and face. Remember to reapply more often if your child has been sweating a lot, especially after swimming or toweling.
• Hats and Sunglasses: protect the eyes and scalp with a widebrimmed hat and UV-protective sunglasses.
• Check Medications: some medications can increase sun sensitivity, so check with a doctor if your child is on any medication.

What is SPF and how does it work?
SPF stands for Sun Protection Factor. It measures the level of protection a sunscreen provides against UVB rays, which cause sunburn. In Australia and New Zealand, the highest SPF rating is 50+, and sunscreens also protect against UVA rays, which contribute to long-term skin damage.
SPF indicates how long your skin is protected from sunburn. For example, if you start burning after 5 minutes in the sun, applying SPF 30 will protect you for 30 times longer. However, the effectiveness of sunscreen depends on other factors such as:
• The amount of sunscreen applied.
• Weather conditions.
• Protective clothing, hats, and sunglasses.
• Sweat and swimming.
• Your skin type.
Which SPF is best?
For optimal protection, look for a broad sprectrum sunscreen with a High SPF (at least 50 or 50+) that protects against UV rays, While no sunscreen blocks 100 percent of UV rays, the higher the SPF, the better the protection.
NIVEA SUN Kids line of water resistent sun protection products offers a very high broad spectrum SPF50+ protection. With a moisturising formula that keeps skin hydrated in a range of easy-to-use kid-friendly formats you’ll love to use.
To purchase at our special wholesale price visit:
1800 103 023
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