Our story
Hi. We are Amy and Ali, sisters and co-founders of She’s Birdie. Our company began when we were sending our kids and nieces off to college and learned that 1 in 3 women worldwide experiences sexual violence in her lifetime (World Health Organization).
Horrified by this statistic and knowing that young women and students are particularly vulnerable, we wanted to take action. Because feeling safe is fundamental to living a healthy life, we developed the Birdie Personal Safety Alarm to empower girls and women as they move through their daily lives.
How it works
The Birdie Personal Safety Alarm comes with a brass keychain which can attach to keys, a backpack, or a belt loop. If you’re ever feeling unsafe or want to disrupt a situation, simply pull Birdie’s top-pin to activate the LOUD siren and flashing strobe light. Despite its compact size, Birdie packs a powerful punch, emitting a siren as loud as a jet engine overhead. To turn off the alarm, simply reinsert the pin.
Because it’s so easy to use, even in moments of panic, it can be activated quickly and effortlessly. Use it to bring all eyes on you to help interrupt an uncomfortable situation and increase your visibility in dark or low-light situations.
Each alarm is hand-tested and built to last. The siren and flashing light can be used and reused with 40 continual minutes of battery life. Unlike other personal safety devices, Birdie is nonviolent and can never be used against you. It is TSA approved, so it can accompany you when you travel.
Why young women love it
Birdie comes in an array of vibrant pop colours and patterns that make a statement. From bright pinks to bold blues to dazzling yellows, there’s a Birdie to match every personality and outfit. That means the Birdie isn’t just a powerful safety tool, it’s also a fun, fashion accessory that girls love to show off. And, with its sleek, modern design, young women are happy to carry it. Who says safety can’t be chic? So, if you’re a parent with a child who’s stretching her wings, help her take flight with safety and confidence. And, remember to teach your girls to listen to their gut and watch out for their friends.
Our evolution: from individuals to schools and businesses
She’s Birdie began by selling directly to consumers online. The response was overwhelming, reflecting people’s desire to take action and empower themselves and their loved ones. In addition to serving individual customers, universities, businesses, and institutions are ordering alarms for their students, employees, and communities. We are excited that they are actively advocating for the safety of their teams.
We invite you to join our flock of over 3,000,000 users who feel safer and more confident with the Birdie Personal Safety Alarm! Carry peace of mind in your pocket. And never hesitate to make some noise.
Amy & Ali - She’s Birdie co-founders and sisters
The Birdie Personal Safety Alarm has been featured in Time, Cosmopolitan, Glamour, USA Today, Travel + Leisure, and Good Morning America. Small device. Big peace of mind.
+1 510 501 6111 (U.S.)
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