TwoTwoSix Digital : Drive new student enquiries
Director of TwoTwoSix Digital, Dave Pocock, has worked in Digital Marketing for over 19 years and has helped TAFE’s, Schools and Early Childhood Centre’s, by driving more enquiries from potential students through Website Design and User Experience Optimisation, SEO and Paid Ads on Google and Social Media.
Recent projects
Genazzano FCJ College: Genazzano is in a very competitive area with lots of high profile schools in close vicinity to them. Typically, they do very well with alumni and past students. Their goal was to increase their awareness and enrolments from outside of their existing network.
TwoTwoSix Digital worked directly with the marketing team in charge of Digital Ads on Google, YouTube and across the Google Display Network, and played a consultative role in the new website and SEO service that were with other suppliers.
During a 12 month period between July 2023 and July 2024, we increased new student enquiries by 79.23 per cent, rising from 1,309 new enquiries to 2,346.
St Margaret’s Berwick Grammar:
St Margarets has some strong local competition and they had changed their offering significantly in the last few years.
TwoTwoSix Digital was bought in to help with their SEO as well as data analysis and digital analytics, and to provide advice on their new website from a user and search perspective.
Through execution of our plans, St Margaret’s have managed to increase their Organic Website Traffic by 88.02 per cent (41,819 vs. 22,242).
For the first time, they were able to track the number of website enquiries that they receive, totalling 3,639 for the year from Google Organic Search.
How can TwoTwoSix Digital help your school?
Website design
Most facilities don’t realise that before someone enrols or enquires, the parents and grandparents will check the website and social media channels to see if you are a cultural fit. When was the last time you gave the website (or your social media channels) a look over with fresh eyes?
We can help bring your site up to date and be the perfect advertisement to potential students!
SEO and paid ads
SEO is short for Search Engine Optimisation, it is a service that optimises your website and Google Business Listing so that your facility shows up on Google Search higher in the results which drives more traffic, potential enrolment enquiries and improved Brand Awareness.
Paid ads can be run on Google, Google Display Network (via banner ads) and social media channels such as YouTube, Instagram and Facebook. They are the fastest and most effective way to reach a specific audience, increase brand awareness and influence enrolment inquiries.
TwoTwoSix Digital has helped in this space for many, many years! Enquire today and get a FREE audit of your website, google analytics and any current advertising campaigns that you might have running.
0450 532 497
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twotwosixdigital.com.au
